Using Analytics to Improve ROI with @Spiderworking. #TwitterSmarter Ended
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Hi... I'm Madalyn Sklar, host of the #TwitterSmarter chat. Thank you for joining us today in Spaces! You can join live or listen to the replay here: https://t.co/UVSCWzorLm https://t.co/dbN3hq7fq7
— Madalyn Sklar ξ¨ Digital Marketing since 1996 ( @MadalynSklar ) Feb 16, 2023
Please welcome our guest Amanda Webb @Spiderworking. Topic: Using Analytics to Improve ROI #TwitterSmarter https://t.co/eqXNCHwe1A
— Madalyn Sklar ξ¨ Digital Marketing since 1996 ( @MadalynSklar ) Feb 16, 2023
Yay so happy to be here #TwitterSmarter @MadalynSklar https://t.co/nPSns1o2Q5
— Amanda Webb - Digital Marketer π©βπ» ( @Spiderworking ) Feb 16, 2023
Meet our #TwitterSmarter chat guest, Amanda Webb @Spiderworking. She is a Digital Marketing ROI & Analytics Mentor, Trainer & Consultant. We'll be discussing ways you can use analytics to improve your ROI (return on investment). More about Amanda: https://t.co/SbgYFssmKf https://t.co/edwn6cBalq
— Madalyn Sklar ξ¨ Digital Marketing since 1996 ( @MadalynSklar ) Feb 16, 2023
Q1: What is ROI? #TwitterSmarter https://t.co/bUa5A9M9bf
— Madalyn Sklar ξ¨ Digital Marketing since 1996 ( @MadalynSklar ) Feb 16, 2023
Q2: What analytics tools can you use to measure ROI in your business? #TwitterSmarter https://t.co/u2TkBZ9NXm
— Madalyn Sklar ξ¨ Digital Marketing since 1996 ( @MadalynSklar ) Feb 16, 2023
Every Saturday I share Twitter profile tips along with @DhariLo, @GeorgeSilverman, and @TheStoicPadawan because we want to help everyone become #TwitterSmarter. Set a reminder and join us! https://t.co/fZoTHd1r2m https://t.co/YIsrNDqlPo
— Madalyn Sklar ξ¨ Digital Marketing since 1996 ( @MadalynSklar ) Feb 16, 2023
Q3: How do you go about setting up Google Analytics? #TwitterSmarter https://t.co/n02uYlcOfO
— Madalyn Sklar ξ¨ Digital Marketing since 1996 ( @MadalynSklar ) Feb 16, 2023
A3: Is this your first time setting up Google Analytics? If so get started here>> https://t.co/RX3hV5SC4k It will walk you through what you have to do. #TwitterSmarter https://t.co/KvnjQGqG2U
— Amanda Webb - Digital Marketer π©βπ» ( @Spiderworking ) Feb 16, 2023
A3: Do you Universal Analytics (AKA old analytics) already? If so you can set up GA4 from there. Go to your 'Admin' window and click 'Create Property' to get started. #TwitterSmarter https://t.co/mIy0FtAaUn
— Amanda Webb - Digital Marketer π©βπ» ( @Spiderworking ) Feb 16, 2023
A3: Once you've got GA4 set up add it to your site. For this you'll need the Measurement ID. You'll find this under 'Admin / Data Streams' click on your website name. Here you'll find the measurement ID it begins with a 'G'. #TwitterSmarter https://t.co/rdHTe2Mlom
— Amanda Webb - Digital Marketer π©βπ» ( @Spiderworking ) Feb 16, 2023
A4: Annoyingly... There's new lingo that comes with GA4. 'Goals' are now 'Conversions'. 'Bounce Rate' has changed and there's a whole new thing 'Default user group' I created a FREE phrasebook that will help with the basic terminology: https://t.co/2a1AO6JZUi #TwitterSmarter
— Amanda Webb - Digital Marketer π©βπ» ( @Spiderworking ) Feb 16, 2023
Q5: What marketing metrics should you follow on Google Analytics? #TwitterSmarter https://t.co/Em3vYAvyr8
— Madalyn Sklar ξ¨ Digital Marketing since 1996 ( @MadalynSklar ) Feb 16, 2023
Q6: How do you measure your social media ROI? #TwitterSmarter https://t.co/4Hvv0BZpVY
— Madalyn Sklar ξ¨ Digital Marketing since 1996 ( @MadalynSklar ) Feb 16, 2023
A6c: You can access your analytics inside each social media platform. There are also helpful all-in-one tools. My friends @hootsuite have a great list of these tools to check out. #TwitterSmarter https://t.co/zkx5eEJZDi
— Madalyn Sklar ξ¨ Digital Marketing since 1996 ( @MadalynSklar ) Feb 16, 2023
@MadalynSklar Twitter Analytics is working for me. The home tab dashboard maybe broken but the Tweets tab seems fine https://t.co/XrME318CyZ
— David Gerbino ( @dmgerbino ) Feb 16, 2023
#TwitterSmarter chat friends: I created my first long tweet this week. What do you think? Do you like it or prefer seeing it as a thread? https://t.co/Gpc31MF980
— Madalyn Sklar ξ¨ Digital Marketing since 1996 ( @MadalynSklar ) Feb 16, 2023
Q7: When measuring ROI for an activity, how do you account for time spent? #TwitterSmarter https://t.co/ZtehiF4yXL
— Madalyn Sklar ξ¨ Digital Marketing since 1996 ( @MadalynSklar ) Feb 16, 2023
A7b: I recommend using a time tracking tool like @toggltrack. I've used it and it's fantastic! Learn more about these types of apps and tools in the article below. #TwitterSmarter https://t.co/YQfnTgALJu
— Madalyn Sklar ξ¨ Digital Marketing since 1996 ( @MadalynSklar ) Feb 16, 2023
Q8: How does inflation affect ROI? #TwitterSmarter https://t.co/kFceQ2UTAD
— Madalyn Sklar ξ¨ Digital Marketing since 1996 ( @MadalynSklar ) Feb 16, 2023
Check out these awesome guests coming to the #TwitterSmarter chat: 2/23: @JonWesselink from @tweepsmap 3/2: @AnhTNguyen 3/9: @DhariLo 3/23: @Stellar247 4/6: @kamichat 4/13: @maykingtea https://t.co/wqZ1fo10Y1 https://t.co/HlFK2SQUjc
— Madalyn Sklar ξ¨ Digital Marketing since 1996 ( @MadalynSklar ) Feb 16, 2023
A8: And may I recommend my newsletter? It will help you get more bang for your marketing buck >>Stay on top of your ROI and get daily tips on analytics, get on the list: https://t.co/TawPdoUIn0 #TwitterSmarter
— Amanda Webb - Digital Marketer π©βπ» ( @Spiderworking ) Feb 16, 2023
Big SHOUT OUT to Amanda Webb @Spiderworking for being an awesome guest on today's #TwitterSmarter chat. https://t.co/P42E2LtvwI
— Madalyn Sklar ξ¨ Digital Marketing since 1996 ( @MadalynSklar ) Feb 16, 2023
A2a: Most people use Google Analytics but I've been using @usefathom for several years now and I absolutely love it. It's trusted by thousands of businesses to power their privacy-first website analytics. Learn more in the link below. #TwitterSmarter https://t.co/2SnUMSUWJI
— Madalyn Sklar ξ¨ Digital Marketing since 1996 ( @MadalynSklar ) Feb 16, 2023